One of the drawbacks for business owners is the lack of understanding the language used by computer savvy people. They just may not grasp what certain words mean and it is like talking gibberish to them. Talking Search Engine Optimization (SEO) or on-page or off-page means nothing to them as those terms just do not enter the normal pet vocabulary they use every day.
With the right help, though, pet business owners can understand the basics of computer lingo and get their internet advertising on track. Here are just 3 tips to help you search engine optimize your site and will help you as a pet business owner to get the most out of the internet and reach a bigger audience.
1. Use the Right URL
Universal resource location (URL) is merely your internet address. Just like your pet business has a postal address your website has one as well. The only difference is that with the internet you get to choose what your address will be and making the right choice will influence your website traffic.
They say that the .PET domain is now open to the public which means that by picking this as your extension for your pet business address, it will help make your pet business more visible online.
Also having the word pet in your URL means that you may get a higher ranking on search engines and a higher ranking translates into more visibility and possibly more customers. A good URL should be short, memorable and dash free. Remember a URL is for location not for selling purposes.
2. Improve Your Website
Some keys to improving your internet presence is to have a great website. You do not want a slow loading home page as that just turns potential customers off and they go looking elsewhere for their pet needs. The search engines will penalize your site for this. The faster the better.
A well designed web page will help a lot as you do not want too much white or too much clutter. Make sure you have the proper structure and H1 and H2 titles on each page. You want to make sure you also take a few extra minutes to fill in those meta title and meta description input fields for each page. Aesthetically balance is the key term here when designing your webpage design. Be consistent in your use of details like font, their size, keywords , colors, images and so on; then make sure you have quality content that will attract your potential customer’s attention and hold it.
An attractive, well planned and up to date website will help you be visible and get you that SEO presence you want for your business.
3. Have a Good Marketing Strategy
Like any business that relies on traditional marketing strategies, a business using the internet must rely upon a good marketing strategy that will bring clicks to your website. With more clicks the higher your SEO rankings and the higher your SEO ranking the more visible you become. The more visible you become, the more potential customers you will attract.
Learn how to market your business on the internet. Links to other websites, allow other websites to link to your webpage and so on. The more backlinks to you can create back to the website the higher Google and other search engines will rank your site. These backlinks will also help you get people to click on your links and have them visit your webpage. Marketing is king.
These are just 3 SEO tips to help your business grow both on the internet and in customer base. Utilize these and others and you will see the difference in your business.Win Piriform CCleaner Professional Giveaway (10 x Full Licenses) support by Group Buy SEO Tools
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